General Summary:

Lifeboat Distribution is currently seeking qualified candidates to fill an Alliance Manager position. The Alliance Manager has primary responsibility for the go-to-market strategy and execution for Lifeboat Distribution product lines and is the primary liaison between Lifeboat’s sales teams and vendor channel directors and managers. The Alliance Manager must ensure alignment of all demand generation marketing activities to the overall business plans and defined sales objectives and is also responsible for the development and implementation of sales and marketing plans specific to channels strategy, increase Lifeboat Distribution’s market share and visibility within the solution area. The Alliance Manager must also develop and maintain a high level of rapport with internal and external stakeholders as the role requires extensive collaboration with individuals and organizations including, but not limited to: Lifeboat Distribution field sales and support, sales management, inside, sales operations, accounting and finance, partner channel managers, marketing support and field teams. The ideal candidate will have an advanced understanding of channel mechanics and specific understanding of the product lines and their respective value proposition and routes to market.

Essential Duties and Responsibilities include but are not limited to:

  • Acts as liaison between Lifeboat Distribution and alliance partner teams
  • Understands alliance partner’s corporate and channels strategy, initiatives, products, and programs and leverages available resources in planning and execution of both marketing and enablement activities and programs
  • Articulates alliance partner’s goals and Vendor partner strategies back to Lifeboat Distribution’s teams
  • Responsible for and overall owner of all training and enablement actions and activities
  • Responsible for overall communications strategy and plan, including social media, online video channels, etc. specific to partner campaigns
  • Develops and executes schedules, conducts resource planning, executes communication product updates and monitors budget/spending from initiation through delivery

Knowledge, Skills and Experience:

  • Bachelor’s degree and minimum of 5 years of sales experience preferred
  • Strong verbal and written communication skills
  • Ability to present in both technical and nontechnical terms based on audience
  • Deep understanding of selling principles, order management, project management, and operations
  • Ability to manage gross margin and demonstrate financial acumen required to close complex transactions


The Company’s headquarters are located in a great location near the New Jersey Shore. Our make-it-happen culture enjoys a business-casual dress code and operates in a state of the art environment. We offer a highly competitive salary and benefits package that includes:

  • Vivid international working environment lead by a financially solid company with HQ in the US
  • Excellent Health and Welfare benefits
  • 401(k) Plan with Company matching

This position description intends to describe the general nature and level of work being performed by people assigned to this job. It is not intended to include all duties and responsibilities. The order in which duties and responsibilities are listed is not significant.

Equal Opportunity Employer, M/F/D/V, drug-free work environment.


New Jersey


Lifeboat Distribution

Job Function:

Alliance Manager


Dec 27, 2017





Job ID:


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Lifeboat Distribution
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